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| Markdown Management Inc. |
| (formerly Mantrala Associates Inc.) |
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Price Optimization - The B_Line Way Markdown Management - The B_Line Advantage Profit Maximization - B_Line Case Studies Publications Retail News |
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Retailers hate markdowns. Discount an item too late, and stores are
stuck with truckloads of inventory. Too early, and they lose profits as people
snap up items thrown on the bargain table prematurely. Wall Street Journal, August 7, 2001 Profit impact of a change in prices far outweighs a comparable cut in costs. Done properly a pricing process pulls insight, information and incentives together. It can make all the difference between profit and loss. Professional Pricing Society Newsletter, December 2002 
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B_Line for fashion retailers
A powerful software tool for price optimization, |
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Fashion retail profitability is a result of complex
interactions between factors such as demand, costs, pricing, extent and timing of markdowns, promotional interventions etc. Intuition by itself is not adequate to show the way through this complexity. The B_Line software solution deploys a sophisticated mathematical model that applies dynamic optimization techniques to balance these numerous factors and arrive at profit maximizing buying and markdown strategies. It is an interactive decision support mechanism that works with you through the season, learning from actual market experience, suggesting optimal strategies at different times in the season to help you maximize your profits over the entire season. 
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